Powering Nonprofits With High Impact Training

We are proud to partner with The Apothecarium to empower fellow nonprofits leaders from Santa Cruz County with the tools and expertise they desire to cultivate better communications, development, and marketing strategies.

In response to COVID-19 and the current public health emergency,  all of our trainings will be delivered as live webinars. We invite you to use this free e-service to remain professionally agile and connected with the leadership community during this difficult time.

Our 2020 webinars will give you as an attendee free access to local experts who are ready to help you craft strategies to sustain your organization in light of current issues.

View our full list of trainings and register below.

"These informative  trainings allowed us  to take our fundraising to  the next level."  Trea Robinson – Division Manager, Community Connection

"We’re honored to  support the  success of  so many  amazing local organizations." Sara M. Feinberg – Marketing Director, The Apothecarium

The Apothecarium is an award-winning social purpose cannabis retailer, with a mission to help people and communities realize the benefits of safe, regulated cannabis. Since their founding in 2011, they have contributed over $500,000 to Bay Area non-profits. Their new Capitola location opens this summer.

#HereToServe     #ApothecariumCapitola


Marketing Communications on a Shoestring Budget

Completed- Mar. 19

Do you want more effectively maximize your marketing dollars to increase awareness and draw in new supporters? This training brings  seasoned marketer  Jill Stone to deliver strategic tips for reaching key contacts.


Creating a Power Plan- 30 Days of Social Media Posts

Completed- Mar. 26

Social Media Expert Tricia Mogenson will help you devise a simple yet effective plan for consistent and creative social media scheduling.  Walk away with a customized action plan for better engagement that your organization can maintain.


Shooting & Editing Video From Your Phone- Tips & Tricks

Completed- Mar. 31

Want to learn to improve your social media strategy in 1 hr? Join communications and social media expert Tricia Mogensen for a seminar on tips & tricks for video editing with your phone.  Tricia will help you take your social media to the next level.


Creating Sustainable Corporate Partnerships 

New Date TBA

Amy Ivey from Bay Federal will cover the important aspects of cultivating and sustaining relationships with those companies that sponsor our organizations. Amy has essential insight into the world of sponsors & donors and will provide you with an inside view.


Generating a Powerful Story in a Busy World

Completed - April 8

Break through the noise & tell a story that makes people stop in their tracks & open their hearts. Karen Delaney, Executive Director of the Volunteer Center, David Eakin of KION News, and Scott Hawkins of the Apothecarium share their best practices to move people with storytelling.


Looking for the Human Race Training Series? 

Throughout March and April, we invite participating Human Race agencies to take advantage of our trainings and webinars to put your organization on the path to fundraising success. Join us to learn more about Human Race best practices and campaign strategies. No matter the size or shape of your organization, we're here to help you succeed.

Meet Our Featured Trainers

Jill Stone of Miller Maxfiled, Inc.

 Jill Stone

Jill Stone is a seasoned marketer with more than 15 years of experience. Her dynamic background and expertise include social media strategy, public relations, event production and event management. Currently a Senior Account Manager at Miller Maxfield, Jill previously served as the marketing communications manager for West Marine – where she managed the company’s internal and external communications efforts.


Tricia Mogensen

Tricia is a photographer, business strategist and social media marketing expert. She specializes in creating marketing strategies that not only look and feel good but speak to an audience on a deeper level. Helping brands build trust, loyalty and brand awareness.  She has worked with over 50 local and national businesses to help them create internal organization systems and marketing campaigns for social media.


Karen Delaney

Karen has lead the Volunteer Center for over 35 years and is an internationally recognized leader, trainer and speaker of volunteerism, community building, and nonprofit management. She has served on dozens of local and national boards and commissions. She co-founded Save Our Shores and the Human Care Alliance and was the first Board President of LifeLab Science Programs. Karen’s formula for success is “hope, fun, curiosity, gratitude, belief in people and good data.”

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